Simplified pre-event sales development

Hi,

Welcome to the latest edition of the Growth Bytes! 🍩 This edition focuses on a trending topic of the season for anyone – Pre-Event Sales Development. Whether you’re preparing for a trade show, conference, or corporate event, a solid pre-event strategy can set you up for success.

A step-by-step guide to effective pre-event sales development 💸

1. 🕵🏻 Research and identify key prospects

• Use LinkedIn Sales Navigator - this tool allows you to filter and find potential leads attending the event. Look for job titles, industries, and companies that match your target audience.

• Event registration lists - obtain lists of registered attendees from event organizers (usually 2 weeks before), which can often be purchased or requested as part of your package.

2. ✍🏻 Personalized outreach

• Email campaigns with tools like Beehiiv or HubSpot

  • Create a segment - segment your email list based on the event attendees.

  • Craft personalized messages - use dynamic content to personalize emails with the recipient’s name, company, and interests.

  • Include value propositions - highlight what they will gain by meeting you at the event (e.g., exclusive insights, product demos, special offers).

3. 🧩 Pre-event content creation

• Blog posts and articles

  • Use SEO Tools like Ahrefs or SEMrush - find keywords related to the event’s theme and write articles that address these topics.

  • Promote on social media - share your content on platforms like LinkedIn and Twitter, using event hashtags to increase visibility.

• Webinars, audio events and videos

  • Tools like Zoom - host a webinar that provides valuable information related to the event’s theme.

  • Video platforms like YouTube or Opus Clip - create and share short, engaging videos that introduce your company and what attendees can expect at the event.

4. 🗓️ Scheduling meetings

   • Use scheduling tools like Calendly or Doodle

     • Clearly outline your availability during the event.

     • Create a separate page inside of your calendar for that event

   • Automated reminders 🚨- ensure your scheduling tool sends automatic reminders to reduce no-shows.

5. 👯‍♀️ Team preparation

   • Prepare one-pagers - provide your team with one-pagers that summarize important information about key prospects, event objectives, and meeting schedules.

How GrowTech can help YOU 🚀

• 👀 Identifying key prospects: We use advanced tools to build a targeted list of attendees who match your ICP, ensuring you connect with the right people.

• 📩 Crafting personalized outreach: We engage prospects with tailored messaging through email, social media, and calls, helping you set up meaningful meetings before the event.

• 🤝 ✅ Providing on-site support: We ensure your pre-scheduled meetings run smoothly and assist your team in capitalizing on new opportunities that arise during the event.

• 🧗🏻 Following up after the event: We help nurture your event connections with strategic follow-ups, turning them into long-lasting business relationships.

Book your free consultation today! 🚀

Let’s work together to maximize your ROI at your next live event with a tailored outbound strategy that delivers real results.

⤵️ ⤵️ ⤵️ ⤵️

GrowBytes 💜
Helping you grow your sales at every event.